Honestly, are "content farms" really that bad?
The most common complaint I see about content farms is that they serve up lousy information written by under-paid (or non-paid) writers. I can join the ranks of people who will tell you of the lousy results they found on eHow (or insert your other favorite content farm to bash) here. Yes, I don’t like doing a search for “how to build a web page” and getting a result that says, essentially: step 1. build a web page, step 2. put it on the internet. step 3. there’s no step 3! But I am equally tired of the writers saying “I make a living writing and they are turning writing into a commodity!” And other such statements. Guess what, Virginia, writing has always been considered something anyone can do - and as such paid as little as possible for. Yes, every writer I know, including myself, recognizes that writing is hard. To get up in the morning, stumble to the computer and stare at that blank screen is a fate all writers share. To know that you may or may not get paid a living wage for whatever pearls make it to that screen puts even more pressure on. And to then go out and read about how some moron was paid 3 cents to write the above “article” on how to build a web page is both depressing and demeaning. Some days, I start thinking that I should just start writing tutorials that are that meaningless (and I’m sure some of my “fans” would argue that I already do…). After all, that “tutorial” took me longer to think up than it did to write. But ultimately I believe in market forces (says the woman who has been known to rant for hours, yes hours, on the evils of laissez faire capitalism). If the content that is created by these under- and non-paid writers is lousy people won’t read them. And if it gets too bad, people won’t visit the sites that generate them. Then the sites won’t make any money and they will either focus on getting more non-paid writers to flood the internet with crap or they will come around to the idea that paying good writers something slightly more than peanuts is a way to get better quality content. Personally, I am hesitant when a search result feeds up an eHow or wikipedia article. Not because the writers are underpaid but because I’ve found the content to be less than stellar. And the other thing to think about: how much are you paying for the content that you read? I have friends who are proud of the fact that they view all websites with ad blockers on. Others that refuse to pay any subscription fees for content. And others who think that buying a book that was “just their blog posts” is tantamount to complete idiocy. I had a discussion with my brother a while ago where he told me he didn’t want to work with a money manager because “they just want more money”. And I thought, “well, sure, who doesn’t?” I mean seriously, how can one complain that writers aren’t being paid enough when you aren’t willing to pay them yourself? I buy and read over 100 (probably closer to 200) books per year. I have donated to websites and blogs that I find valuable, and do so every year. In this case, I think paying it forward means literally paying. And I’m okay with that, because if I like a writer I want them to keep writing so I buy their books. And another thought: what makes Wikipedia so damn popular and “content farms” so not? I have found the content on Wikipedia to be just as questionable as eHow. And the writers there aren’t paid, in fact every year the Wikipedia founder asks them to pay him! But that’s a rant for another day.