Yesterday, I had the pleasure of answering a survey about health care. Normally, when I get those types of robo-dialed call-center calls, I wait for the person on the line to say “Hello,” but for whatever reason, I said hello first. And then, when asked if I’d be willing to do a survey, I uncharacteristically said “yes.” It was interesting to take the survey both because of what I know about health care and my opinions on it. But what was more interesting was how the questions were phrased. I’d often wondered how one company could do a survey claiming that 87% of Americans love chocolate. And then another company could do a survey the next day claiming that 87% of Americans hate chocolate. After taking yesterday’s survey, I understand how this can happen. The questions (and supplied answers) can rig the results. For example, several of the questions had this format: